I’m a pop culture enthusiast with a penchant for authentic brand storytelling and creating “yes, and” spaces where *magic* happens.

QUICK HITS

• Transformed the world’s biggest coffee brand (Starbucks) into its current look and feel on social, TV, and beyond — growing the account from a project-based client to long-standing Creative AOR.
  
  (See a sizzle of all the work here.)
  

• Created the IRC’s most successful World Refugee Day campaign ever, resulting in record-high fundraising for critical aid.
  

• Ran a 2-week, always-on content lab for Samsung, live at the 2016 Rio Olympics.
  

• Launched Etsy’s first-ever paid social campaign.
  

• Wrote and directed a series of social videos for Samsung, starring Olympic and Paralympic athletes in Cape Town, South Africa.
  

• Currently rebranding an American icon, Dairy Queen. Stay tuned.

HONORS

Adweek Creative 100 | Rising Agency Stars 2018 
Webby Awards 2020 | Winner + People’s Voice Winner
Shorty Awards 2018 | Gold + Finalist (Short-Form Video)
Webby Awards 2018 | Finalist
OBIE Awards 2016 | Best in Show + Gold Winner, Business and Tech
Cannes Lions 2015 | Shortlist
Digiday Video Awards 2015 | Best Video Campaign, Consumer

CLIENTS

Starbucks. Samsung. Etsy. Dairy Queen. Converse. Chase. IRC. YouTube. Adobe. Microsoft. Ford. JetBlue. Neutrogena. Disney Princess. Ken Burns. Hasbro. Roku. Candy Crush. Blackberry. To name a few…

EXPERIENCE

2015-Present: ECD @ SPCSHP
- 2022-2025: GCD
- 2018-2022: CD
- 2015-2018: ACD, Copy

2011-2015: MRY (LBI)
- 2014-2015: ACD, Copy
- 2013-2014: CW
- 2011-2013: Assoc. CW

2009-2011: Freelance Writer
With the Recession in full effect, I took writing jobs for online news publications, created marketing campaigns for small businesses, and even ghostwrote a guidebook for a model-turned-entrepreneur. Weird times.